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One Model to Reach Them All: Why the Human‑Business Model© Works Everywhere in Healthcare
Let me start by saying this clearly: There are many excellent healthcare communication frameworks in use today. Models like AIDET® and...
Paul Grossman
Jun 103 min read
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The Human‑Business Model©: More Than a Framework—It’s My Philosophy
It was 1987. I was barely a year into my career in training and consulting when I was handed what seemed like a small assignment: create...
Paul Grossman
Jun 103 min read
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